Lead scoring is a way to automatically identify prospects most likely to buy. Using a combination of factors that measure level of interest and quality of fit, a lead scoring system automatically sorts your leads from hottest to coldest. For example, if you use email marketing, you can score leads based on if and how…

The post Lead Scoring: Simple Steps To Identify The Best Leads appeared first on .

Source: http://fitsmallbusiness.com/lead-scoring-identify-leads/